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  • Writer's pictureSame Day Edits

How Video Content Can Boost Your Social Media Engagement

Hi, I’m Josh, the founder and CEO of Same Day Edits, a video production company that specialises in creating stunning and engaging videos for social media platforms. In this blog post, I’m going to share with you why video content is so important and can be incredibly effective for your social media marketing, and how you can use it to grow your audience and business.


Why Video Content?

Video content is one of the most powerful and engaging forms of content on social media platforms. According to a report by Sandvine, video accounts for 65% of all internet traffic, and this number is increasing. This means that more and more people are consuming and sharing video content online, and you need to leverage this trend to reach and connect with your potential customers.


But what makes video so effective and appealing? Here are some of the key benefits of video content marketing:


  • Videos grab attention and evoke emotions. Video content can capture the viewers’ attention in a matter of seconds, and convey a message or a story in a compelling and memorable way. It can also trigger emotional responses, such as curiousity, excitement, joy, or empathy, which can influence the viewers’ behaviour and decision-making. For example, a video testimonial from one of your happy clients can inspire trust and loyalty, while a video tutorial on how to use one of your products can demonstrate the value and functionality of your service.

  • Videos increase reach and visibility. Video can help you reach a wider and more diverse audience, as it can be easily shared and distributed across different social media platforms and devices. It can also boost your visibility and ranking on search engines, as it can generate more traffic, clicks, and backlinks to your website. For example, a video embedded on your landing page can increase your conversion rate by up to 80%, while a video uploaded on YouTube could rank on the first page of Google for relevant keywords.

  • Video enhances engagement and retention. Videos can encourage more engagement and interaction from your audience, as it can prompt them to like, comment, share, or subscribe to your channel. They can also increase the retention and recall of your message, as it can appeal to both the visual and auditory senses of the viewers. For example, a video infographic can present complex data in a simple and attractive way, while a video story can create a lasting impression and connection with the viewers.


How to Use Video Content?

Now that you know the benefits of video, you might be wondering how to use it for your social media marketing. Here are some of the tips and best practices that I follow for creating and optimising video content:


  • Know your audience and goals. Before you create any video content, you need to define your target audience and your objectives. You need to understand who your ideal customers are, what their pain points and interests are, and how you can help them solve their problems or fulfill their needs. You also need to determine what you want to achieve with your video content, such as increasing brand awareness, generating leads, or driving sales.

  • Choose the right type and format of video. Depending on your audience and goals, you need to select the most suitable and effective type and format of video for your social media platforms. You need to consider the length, style, tone, and quality of your video, as well as the platform’s specifications and best practices. Some of the common types and formats of video content that I use are:

  • Explainer videos: These are short and informative videos that explain how your service works, and how it can benefit your customers. They are usually animated or live-action, and last between 60 to 90 seconds. They are ideal for introducing your brand, educating your audience, and increasing conversions.

  • Testimonial videos: These are videos that feature real customers or clients sharing their positive experiences and feedback about your service. They are usually live-action, and last between 30 to 60 seconds. They are ideal for building trust, credibility, and social proof.

  • Tutorial videos: These are videos that show how to use, operate, or apply your service in a step-by-step manner. They are usually live-action or screencast, and last between 2 to 5 minutes. They are ideal for demonstrating value, functionality, and quality.

  • Storytelling videos: These are videos that tell a story about your brand, your customers, or your industry. They are usually live-action or animated, and last between 1 to 4 minutes. They are ideal for creating emotional connections, inspiring actions, and increasing loyalty.

  • Optimize your video for SEO and social media. To ensure that your video reaches and attracts your target audience, you need to optimize it for search engines and social media platforms. You need to use relevant keywords, titles, descriptions, tags, and thumbnails for your video, as well as include a clear and compelling call to action. You also need to use captions, subtitles, or transcripts for your video, as well as adjust the size, resolution, and aspect ratio of your video according to the platform’s requirements. For example, a square video (1:1) works best for Facebook and Instagram, while a horizontal video (16:9) works best for YouTube and Twitter.

 

I hope this blog post helps you understand how video content can boost your social media engagement, and how you can use it to grow your business. If you need more help with creating video content, you can contact us at info@samedayedits.com. Thank you for reading! 😊


Sandvine Global internet phenomena report shows 24% jump in video traffic, with Netflix volume overtaking YouTube. Available at: https://www.sandvine.com/press-releases/sandvines-2023-global-internet-phenomena-report-shows-24-jump-in-video-traffic-with-netflix-volume-overtaking-youtube

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