NEWS: Google Opens Up AI‑Powered Vids Tool to Everyone
- Same Day Edits
- Sep 5
- 3 min read
A notable development has slipped in quietly but it could change how many of us approach video creation. Google has just made its AI‑powered video editor, Vids, available to everyone. Up until now it was limited to Google Workspace and specialised AI plan subscribers. The tool helps users stitch together video presentations quickly using AI‑assisted storyboarding, templates, stock media and avatars. The free rollout opens doors for businesses, educators and creators who want to make video content without investing in heavy software or production resources.
In Google’s original rollout of Vids last year, it offered storyboard generation, voiceovers via Gemini, and stock imagery and music. In this expansion, users can access key tools such as pre‑made avatars, music, image‑to‑video options and an automatic filler word removal feature. The free version includes twelve avatars with varied voices and looks, though advanced options like animated avatars are still held back for paid users.
Vids now also enables creation of short eight‑second videos that weave in specific images, such as a product shot, making dynamic social or promo content quick to produce. The filler‑word removal, which hides “um”s and awkward pauses, may seem subtle but can sharpen self‑recorded footage instantly.
A spokesperson clarified how significant this could be when creating videos traditionally involves script revisions, casting, hiring a crew, studio time and editing. That process can stretch across months and cost thousands of dollars. The AI tools in Vids promise to cut that timeline considerably.
Editors and small teams juggling training content or product demos may appreciate how accessible Vids now is. You can start with a storyboard, choose an avatar, add background media and polish speech all in the browser. For many brands and creators without video specialists, this feels like a new baseline.
It is also worth noting how the rollout lands amidst growing demand for efficient content tools. Everyone is pressed for time, and Vids invites users to create more without needing video experience or expensive gear.
That said, the free version remains pared back. Users who want more expressive content, such as the ability to animate a personalised avatar, fine‑tune AI voice nuances or control advanced scene transitions, will still need to pay for more advanced versions. That limitation keeps room open for competitors and future upgrades as AI editing continues to evolve.
The broader effect here seems clear: making video production easier and faster is now a priority for major tech platforms. As Google opens access to Vids, other companies may follow with accessible tools of their own.
At Same Day Edits, we genuinely enjoy seeing innovative tools like this become more accessible to creators everywhere. Technology is moving at a rapid pace, and platforms like Google’s video tools are lowering the barrier for individuals and businesses to start producing content on their own. That’s exciting for the industry as a whole, because the more people who embrace video, the stronger the demand for storytelling becomes.
Of course, these tools aren’t a replacement for the creativity, experience, and polish that a professional production team brings. They may one day transform the way our industry works, but until that time comes, we’ll still be here doing what we do best: crafting compelling, high-quality videos that connect with your audience.
So whether you’re experimenting with the latest DIY tools or looking for a partner to take your project to the next level, we’d love to help. Same Day Edits is here for you today, tomorrow, and for as long as stories need to be told through video.
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